Branding & Graphic Design

You Can Tell Good Design
From the Typography Alone

A Hong Kong graphic design studio working on logos, brand identity, leaflets, annual reports, menus and exhibition materials. We care about type scale, line spacing, alignment and print detail — revision counts agreed up front, delivery dates written into the quotation.

Our Services

Graphic Design Service Scope

From a single business card to a full brand identity, from screen to print — everything designed for your industry and audience, not a renamed template.

Brand Identity (VI)

Logo, colour palette, typography rules and application examples established in one pass — so everything you produce later stays on-brand.

  • Primary and secondary logo, horizontal and stacked versions
  • Standard colours (CMYK / Pantone / RGB / HEX)
  • Chinese-English typography rules and clear space

Business Cards & Letterhead

Bilingual layout, bleed, lamination and hot-foil allowances prepared — files go straight to the printer, ready to use.

  • Business cards, letterhead, envelopes, presentation folders
  • Printing ordered on your behalf if needed

Leaflets / Brochures / Posters

Leaflets, A4 tri-folds, A5 booklets, A2 posters — clear content hierarchy with key points visible at a glance.

  • Copy editing and diagram drawing
  • Bleed and colour set per print method

Annual Reports & Corporate Publications

High page counts and dense data are the real test of layout. We unify type scale, chart styles, headers and footers.

  • Financial data visualised as charts
  • Parallel bilingual (Chinese-English) layout

Tender & Proposal Documents

Tenders and business proposals, precisely typeset to page-count and format requirements.

  • Auto-generated contents, appendices and page numbers
  • Overtime shifts arranged around deadlines

Menu Design

A flagship service for F&B clients: dish categories, aligned pricing, bilingual text — readable and ordering-efficient.

  • Single page, bi-fold, tri-fold and table cards
  • Food photo retouching and arrangement available

Exhibition Stands & Backdrops

Roll-up banners, backdrops and booth elevations — type sizes set by real dimensions and viewing distance.

  • Large-format output files and material lists
  • Delivery scheduled around exhibition dates

Packaging Design

Box structures, die-cut lines, material advice and print finishing — for retail and food brands.

  • Die-cut lines and flat dielines
  • Space reserved for ingredient labels and regulatory text

Social Media Assets

IG / FB / LinkedIn graphics exported to each platform's sizes, keeping your brand consistent everywhere.

  • Post images, Stories, covers and ad creatives
  • Monthly retainer plans available
Typography Standards

Our Layout Standards

Good design depends largely on the fundamentals of typography. These are the things we do on every single document — not bonus points, but the baseline.

  • Unified type scale: fixed sizes for headings, subheadings, body and captions — no five or six random sizes in one document.
  • Line and letter spacing: Chinese body text at 1.5–1.8× line height; tighter tracking on headings, looser in body copy, so key points never drown.
  • Alignment and grid: every element aligned to a column grid — images, headings and body text share consistent edges, never eyeballed.
  • Chinese-English font pairing: Chinese in Hei or Sung styles paired with matching Sans or Serif English, visually balanced in weight.
  • Bleed and print marks: 3mm bleed on every edge, important content at least 5mm from trim, with crop marks and colour bars.
  • CMYK / Pantone colour mode: all print files set in CMYK or Pantone spot colours — never RGB files sent straight to print.

Screen ≠ Print

Every design is exported twice: RGB with an sRGB profile for online, CMYK for print. The colour gamuts differ — swapping them shifts colours.

Font Licensing

Some Chinese fonts require commercial licences. We prefer commercially-safe fonts; if you specify a font, we verify the licence scope and tell you plainly.

Proofing

A PDF proof is provided before sign-off, with checkpoints listed (spelling, numbers, prices, contact details). Physical proofs can be arranged on request.

On-Time Delivery

Dates for every stage are written into the quotation. If a delay is ever our fault, we notify you proactively with a remedy plan — not on the last day.

Print Knowledge

A Little Print Knowledge Goes a Long Way

You don't need to be a print expert, but knowing these points keeps you from being talked past at order time — and saves real money.

Paper Choice

Art paper: smooth surface, vivid colours — leaflets and posters.
Woodfree paper: non-reflective — text-heavy booklets and annual reports.
Card stock: thick and rigid — business cards, covers and hang tags.

Print Methods

Offset printing: lower unit cost at volume (typically 1,000+ copies), stable colour.
Digital printing: best for small runs and rush jobs, supports variable data (e.g. different names per copy).

Surface Finishing

Lamination: matte or gloss — stain and scratch resistant.
Hot foil: gold, silver or metallic colours for a premium feel.
Spot UV: localised highlights for logos or key points.
Embossing: raised, tactile texture.

Sizes and Bleed

Common trim sizes: business cards 90×54mm, A4 210×297mm, A5 148×210mm. Artwork needs 3mm bleed per edge; important text and logos should sit at least 5mm from the trim line.

Ask before ordering: offset or digital? Which paper and what weight (gsm)? Is a proof included? What's the delivery date? These four questions prevent the classic "beautiful design, wrong printed colours" outcome. Not sure? Hand it to us — see the print supervision service below.
Pricing

Transparent Design Pricing

Reference prices for common items below. Larger projects or special finishing requirements are scoped and quoted first — never surcharged after the fact.

Logo Design

3 proposals + 3 revisions, with horizontal, stacked and monochrome versions.

HK$2,800

Full Brand Identity (VI)

Logo + colour palette + typography rules + cards and letterhead + applications + brand manual.

HK$8,800

Business Card Design

Double-sided, with bleed and print marks; printing can be ordered for you.

HK$800

Leaflet / Poster

Per design; A4 / A3 / A2 same price, copy layout and image processing included.

HK$1,200 each

Booklet Layout

Per page, with diagrams, contents and page numbers; A4 / A5 same price.

HK$380 / page

Annual Report Layout

Data visualisation, parallel bilingual layout, unified section styles.

HK$680 / page

Tender / Proposal Layout

Contents, appendices, page numbers and charts included; overtime possible for deadlines.

HK$680 / page

Menu Design

Dish categories, bilingual text, aligned pricing; single page / bi-fold / tri-fold.

HK$2,400 from

Social Media Retainer

20 graphics per month, in IG, FB and LinkedIn sizes with copy space reserved.

HK$4,800 / month

Exhibition Backdrop

Backdrops, roll-up banners and booth elevations, large-format files at actual size.

HK$3,800 from

Packaging Design

Box structure, die-cut lines, flat dielines and material advice.

HK$4,800 from

Rush Service

Priority scheduling, delivery shortened by up to 40%, subject to availability.

+20% of project total

Extra Revisions

Beyond the included count

HK$380 each

Redesign (New Direction)

Direction change after sign-off

HK$1,200 each

Image Cut-Out & Retouching

Product shots, portraits

HK$80 / image

Illustration

Custom icons or artwork

HK$1,200 from
Deliverables

The Files You'll Receive

Every project includes source files — edit them yourself or hand them to another designer later. We never hold files hostage.

AI / PSD Source Files

Editable layered originals — change copy, swap images or extend to new materials anytime.

Print-Ready PDF

3mm bleed, crop marks and CMYK colour in PDF/X-1a format — printers can output on receipt.

PNG / JPG for Web

Converted to sRGB, supplied at @1x / @2x and in transparent-background versions as needed.

SVG Vector Files

Logos and icons supplied as SVG — no pixelation at any size, ideal for web and large-format output.

Fonts Outlined

All text in print files converted to outlines, so missing fonts at the printer never shift your layout.

Brand Guidelines

The full VI package includes a brand manual specifying colour values, fonts, logo usage rules and misuse examples.

AI PSD PDF / PDF-X1a PNG / JPG SVG EPS
Print Supervision

Print Supervision Service

Once the design is in your hands, the next step is the printer. Hong Kong has plenty of printers with wildly varying quotes — we can handle it for you.

  • Obtain quotes from 2–3 printers and explain the differences
  • Review each printer's preflight report, confirming bleed and colour settings
  • Press-side colour checks where needed, ensuring output matches the design proof
  • Follow up delivery dates and shipping — we are the single point of contact
Fees: print supervision is charged at 10% of the project total or from HK$1,200, whichever is higher. Printing costs are billed directly to you by the printer — we never handle print payments, keeping the accounts clean.

Allow Enough Time

Offset printing typically takes 5–8 working days, digital 2–3. Finishing like foil, spot UV or embossing adds another 2–4 working days.

Colours Are Never 100% Identical

Screens emit light (RGB); print reflects it (CMYK) — a reasonable difference exists. For critical colours we recommend Pantone spot matching or a physical proof first.

Quantity vs Unit Price

Offset setup costs are high, so unit prices at 500 vs 2,000 copies differ dramatically. We'll recommend the most economical quantity based on your actual usage.

File Retention

We keep source files for 12 months after completion for reprints or top-ups — file requests during that period are free.

Workflow

From Concept to Print: Six Steps

Every stage has a clear deliverable and sign-off point — no guessing what happens next.

1

Brief & Audience

Industry, target customers, usage and budget — design direction and references agreed.

2

Concept Sketches

2–3 direction sketches or a moodboard, so we align on direction before going deep.

3

Design Proposal

Full design built on the chosen direction; logo projects include 3 proposals.

4

Revisions & Sign-Off

Adjusted within the included revision count; a PDF proof before final approval.

5

Output / Print Supervision

AI, print PDF, PNG and SVG exported; printing ordered and colour-checked if needed.

6

Handover

All files delivered via cloud link, with source files retained for 12 months.

FAQ

Design Service FAQs

Logo design includes 3 proposals and 3 revisions; most other items include 2, stated in the quotation. Minor tweaks within the same design (word swaps, image changes, colour adjustments) are never counted. A direction change after sign-off is quoted separately at HK$1,200 per version; if we genuinely can't align at the proposal stage, we'll say so honestly rather than drag it on.
Design fees exclude printing. We can obtain printer quotes and supervise colour for a supervision fee of 10% of project total or from HK$1,200. Printing itself is quoted and billed directly to you by the printer — we don't intermediate payments. If you already have a regular printer, we're happy to just supply print-ready files.
Yes — every project includes AI / PSD source files, print PDFs and web-ready PNG / JPG, with SVG for logos. Design copyright transfers to you on final payment; we never withhold files, and you're free to have another designer take over later.
Yes, there can be. Some Chinese fonts charge commercial licences by character count, print volume or usage, with widely varying fees. We default to commercially-safe fonts (open-source or licensed); if you specify a particular font, we verify the licence scope and tell you plainly — licence purchases, if needed, are paid directly by you to the foundry.
Typical timelines: business cards 3–5 working days, leaflets or posters 5–7, logos 7–10, annual reports around 3–4 weeks depending on page count. For rush jobs we confirm schedule availability first; the rush fee is +20% of project total. Dates are written into the quotation — we never verbally promise a deadline we can't meet.
Next Step

Design Without Guesswork —
Tell Us Exactly What You Need

Tell us the purpose, audience, sizes and budget range — we'll come back with direction advice and a detailed quotation, free of charge.

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