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SEO & Paid Ads

SEO & Google Ads
You Can Buy Rankings, But Not Trust

Google Ads buys instant visibility; SEO builds a long-term asset. We do both — measuring success by conversions (enquiries, orders, WhatsApp chats), never by vanity ranking numbers.

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Hong Kong Reality

The Actual State of SEO in Hong Kong

A small market with fierce competitive density — copying overseas SEO playbooks rarely works here. These are our observations of the local market.

Google Is Near-Monopoly

Google dominates Hong Kong search; Yahoo HK retains a shrinking share. Concentrate your budget on Google — don't spread it thin.

Both Scripts, Both Languages

For the same service, Hong Kongers search in Traditional Chinese, English and even colloquial phrasing — keyword research must run in parallel, never one language only.

Local Search Is Critical

"Near me", "where can I find", district names like Mong Kok and Causeway Bay carry heavy volume. Google Business Profile (GBP) optimisation often beats website SEO to results.

Mobile Decides

The overwhelming majority of Hong Kong searches are mobile, and Google indexes the mobile version. Slow or awkward on mobile means poor rankings.

Market data: according to the 2025 territory-wide industry survey, only 57.2% of Hong Kong companies have a website — and small firms just 54.4%, dropping to 33.9% in transportation, warehousing and courier services. In many industries, simply having a well-built website already puts you ahead of nearly half your competitors — but it also means more companies are starting every month, and the window for easy SEO gains is narrowing.
SEO Services

What Our SEO Service Covers

We practise only Google-approved white-hat methods — no black-hat shortcuts that buy short-term rankings at the cost of future penalties.

Technical SEO Audit

Site speed, Core Web Vitals, indexing status, sitemap, robots, canonical, hreflang, structured data and duplicate content checks.

Keyword Research

Chinese and English in parallel — analysing volume, competition and search intent to find keywords with conversion value, not just big numbers.

Content Strategy & Writing

A content map planned around keywords, with monthly articles, service pages and FAQs written and optimised for both readers and search engines.

Local SEO & GBP

Google Business Profile setup and optimisation, location landing pages, NAP consistency, review management and map ranking.

Site Structure Optimisation

Internal linking, site architecture, breadcrumbs and pagination handling — so search engines and users both find content faster.

Rank Monitoring & Reporting

Tracking target keyword rankings, organic traffic, conversions and competitor movements — monthly reports with concrete action items.

Google Ads

Google Ads —
Stop Burning Money Blindly

We've inherited a lot of accounts, and the same problems appear again and again: no conversion tracking, everything set to broad match, landing pages that don't match the ads. Money spent; nobody knows which half worked.

  • Account setup & structure — Search, Display, Shopping and remarketing campaign planning
  • Conversion tracking — forms, WhatsApp clicks, calls and shop orders all tagged, with GA4 attribution
  • Keywords & negatives — precise match strategy, with irrelevant search terms continuously removed
  • Landing page alignment — ad message matched to landing page, lifting Quality Score and cutting CPC
  • Monthly optimisation & reporting — bid adjustments, pausing dead ads, A/B testing ad copy
See Landing Page Design
Common ProblemConsequence
No conversion trackingCan't tell which keywords make money
Everything on broad matchBudget flows to irrelevant searches
No negative keywords20–40% of budget wasted repeatedly
Ads point to the homepageScattered message, low conversion
No remarketing95% of first-time visitors lost
No A/B testingNever learns what could work better
Pricing

SEO & Ads Pricing

Monthly plans with no lock-in. Ad spend goes directly from you to Google — we charge only the management fee, and the account is 100% yours.

Starter SEO

For small sites and local businesses

HK$3,800 / month
  • 10 target keywords tracked
  • Technical SEO fixes (4 hours/month)
  • 2 optimised articles per month
  • Google Business Profile optimisation
  • Monthly report and follow-up call
Enquire About This Plan
MOST POPULAR

Standard SEO + Ads

SEO and ads together, fastest to results

HK$7,800 / month
  • 25 target keywords tracked
  • 4 optimised articles per month
  • Google Ads account management and optimisation
  • Conversion tracking setup and maintenance
  • Landing page design and A/B testing
  • 1-hour strategy meeting monthly
Enquire About This Plan

Enterprise SEO

For competitive or multilingual markets

HK$15,800 / month from
  • Unlimited keyword tracking (Chinese and English)
  • 8 optimised articles per month
  • Multilingual SEO and hreflang strategy
  • Content promotion and link building
  • In-depth competitor analysis
  • Dedicated consultant and quarterly strategy reviews
Book a Consultation
About timing: SEO is not instant. Rankings typically start moving at 3–4 months, with clear results at 6–12 months. We will never promise "first page in a month" — any vendor making that promise deserves your suspicion. If you need enquiries now, run Google Ads alongside; the two together are how the Hong Kong market actually works.
FAQ

SEO & Ads FAQs

Rankings typically start moving at 3–4 months with clearer results at 6–12 months, depending on keyword competition, your site's foundation and content investment. We don't guarantee specific rankings — no provider can genuinely control Google's algorithm, and those who promise to are usually using black-hat tactics: effective short-term, penalised long-term. What we do promise: transparent monthly reports, verifiable work logs, and ranking and traffic data you can log in and check yourself.
Ad spend is paid by you directly to Google — we never touch the money, mark it up, or take commission, and you can log into the account anytime to see actual spend. We charge only the management fee (included in the HK$7,800/month Standard plan). We recommend a monthly ad budget starting from HK$8,000 — too little makes it hard to accumulate data for optimisation.
The account is opened under your company's name and owned by you; we access it as an administrator. On termination we hand back full administrative access — we will never hold your account, ad history or conversion data hostage. This is written into our contracts.
It depends on platform limits. Wix, Squarespace and similar platforms support basic SEO settings — keyword, content and technical optimisation are possible — but advanced controls (structured data, server-level settings) are restricted. We check what the platform can do first and tell you honestly; if limits are too tight, we'll suggest migration with costs and benefits laid out for your decision.
Niche industries are actually where SEO shines. Search volume is low but so is competition, and search intent is precise (e.g. "industrial explosion-proof fan supplier") — conversion rates often beat mainstream keywords. The catch is that content must be genuinely professional and specific, which is exactly our strength: turning your expertise into content search engines understand.
Free SEO Audit

Free SEO Health Check,
Report Within 48 Hours

Send us your URL — we review technical SEO, site speed, current keyword position and competitors, and give you an actionable improvement list.

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